If you’re a contractor, one of the best ways to generate new business is by generating exclusive live leads for your home service company. Exclusive leads are hot, pre-qualified homeowners who have already expressed an interest in your industry. They’re also more likely to pay, as they’ve already expressed an interest in hiring your contractor. Unlike cold leads, exclusive leads are unique to your company, removing the competition for these customers and no more battling it out with price-obsessed homeowners.
Blogs
The most effective blogging strategy is to educate your leads. According to a HubSpot study, 63% of leads don’t have enough information about your company before a sales rep contacts them. The best way to educate your leads before they reach you is to publish blog posts that answer their most common questions. Your content should answer questions that your target audience is most interested in. Also, blogging allows you to keep your blog content fresh and exciting for your readers.
Webinars
The benefits of webinars are apparent: first, they engage your audience. Second, webinars are free to attend, which many companies fail to emphasize. People will assume that the webinar will cost money and ask how much they need to pay. Third, webinars can generate more leads than any other form of marketing. One-third of webinar attendees only watch on-demand events. Mobile access has changed the way people consume media.
Podcasts
There are several ways to promote a podcast. One is to create a podcast with a specific niche in mind. Then, you can tailor the content to your niche by focusing on a particular point of pain. You can also create episodes with specific questions about solving these pain points without using a product or service. These are some of the most effective ways to generate exclusive live leads for home services.
Guest posts
To generate exclusive live leads, guest posts are the most effective method for getting in front of potential customers. In addition to attracting traffic, these posts generate exclusive live leads for home services providers. The following are tips to help you create great guest posts. Firstly, understand the needs of your customer and their pain points. Secondly, determine where to publish your guest post. Look beyond domain authority and look for sites with high social engagement and sharing. Thirdly, create a landing page on your website.
Are you looking forward to exploring more about the best ways to generate exclusive leads? If so, don’t hesitate to check out HomeGuru.
Homeguru.com is a unique service that offers a digital marketing platform for home service providers. Visit their website at www.homeguru.com/, or call them at (888-437-8049).
